The digital age has ushered in revolutionary changes in the television landscape, opening the way for major growth in both linear and on-demand services and driving a massive step-change in the way viewers consume TV and video. As we have moved into a multidevice, multiscreen and multiservice world over the last few years, Video on Demand (VOD) has exploded – fed first by personal video recorder capability, then on-demand catch-up TV, and later the proliferation of subscription based on-demand services.
Today, momentum for an increasing array of VOD services is being fuelled by soaring growth in over-the-top (OTT) TV, as it has irrevocably shaken and disrupted the media industry. OTT VOD has not totally killed the idea of families collectively sitting around the living room watching television – the difference is now they may be watching on more than one device and on different channels to suit each person’s habits and preferences.
In this research note, we examine where VOD and OTT have spread in Europe, and where the emerging pan-European VOD/OTT hubs are – the United Kingdom and Netherlands, for instance. To better understand the current state of VOD and OTT, TVT Media has created a comprehensive internal database containing information on TV and video platforms of all types across the 28 European Union countries and Turkey – encompassing services such as BBC iPlayer, Netflix, Ziggo, YouView, Freesat, Playboy Network, Amazon Prime Instant Video, Dreamworks’ AwesomenessTV, and Discovery’s Dplay. TVT Media has been able to drill down to key pieces of this data to precisely map out the OTT and VOD hotspots across Europe.