The age of global television brands is fundamentally transforming the viewing marketplace across the world. Whether it is international streaming services such as Netflix, Hulu and Amazon Prime Instant Video casting their brands across continents, or traditional broadcasters such as the BBC, Turner and A+E, all television operators with international aspirations face stiff challenges as they seek to tap new markets and seize burgeoning opportunities.
Driving much of this sweeping change is worldwide growth in over-the-top (OTT) TV and video revenue, which a recent study by Digital TV Research shows is surging globally. The report projects 35% revenue growth in the already developed North American market between 2016 and 2021, 88% in Europe, 129% in Latin America, 137% in Asia Pacific, and 292% in the Middle East and North Africa. The time is now for content owners and distributors to move into new markets to stake a claim to their share of this revenue.